Very often when consulting or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;) What is marketing from Thoranna Jonsdottir … [Read more...]
I’d like to teach the world to… do marketing ;)
We are getting to that time of year when I need to see one of my favourite adverts of all time. You remember it. That Coca-Cola ad with all the people on the hilltop singing about how they'd like to teach the world to sing in perfect harmony :) I love that ad. To me, once I see that ad, then the holidays are coming. I'm a singer (bet you didn't know that - who knows, I might give you a little sample sometime lol ;) ... but I'm not attempting to teach the world to sing - there are plenty of good people out there doing that ;) I do want to teach the world about marketing though. … [Read more...]
There were some sharp entrepreneurs sharpening their game even further on Saturday!
The SMALL BUSINESS BRANDING day was held for the first time at a beautiful and unique location, the Blue Lagoon in Iceland. The BRANDit production was organized by its two founders; Bjarney Ludviksdottir, international director and producer, and Runa Magnus, the international branding lecturer, and author of the upcoming book “Branding Your X-Factor”. This special day was dedicated to small business owners and their executive team, and designed to give them insights into the 8 steps to sharpen their success with high-performance strategies from 8 leading European business and branding … [Read more...]
Do you stick things on your walls?
I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]
Are You Burning Inside?
Most of us don't decide to live an empty life. Most of us do not want to do work that we are not interested in. Most of us don't decide to go into business just because... Heck, those that have tried it know that you don't go into business just for fun - it is a lot of work, unpaid for a long time and feels a bit like being back at university - you never really have any time off because you could always be doing something (and always feel like you should be doing something). You don't go into business unless there is a fire in your belly. Unless it is what you really want to do. It's a bit … [Read more...]