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Marketing Consultation and Planning on the Digital Spectrum

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Have you started your exercising?

We all know that feeling, right after the holidays, when we are fed up of eating and lazing around. That's it. We are going to get active, get to the gym and only eat salad and veggies! Sound familiar? We start off with a bang, go to the gym, are very very active for a little while and then it sort of just fizzles out. Or are you perhaps one of the good ones, that keeps going and exercises regularly all year round? If you are, congratulations! Now take that mindset and use it in your marketing! Marketing is just the same. People tend to wake up occasionally and say "I really need to do this … [Read more...]

Why, Oh Why, Oh Why?

Why, oh why, do you do what you do? Have you ever asked yourself? I believe that there are better and worthier reasons for running a business than just making money. You can call me naive, but that's the way it is. The fact is also, that businesses that stand for something more than just making money - well, they tend to make more money! In her book, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, Kate Newlin talks about what it is that makes people love certain brands. And loved brands have loyal customers that will not go … [Read more...]

I Have Been Reminded

In autumn 2013 I had been travelling a lot around Iceland, speaking and lecturing. As I wrote this, I was in the Westman Islands, north of the Icelandic mainland, unable to get to the mainland for an extra night because of a storm and some really really high waves. As part of my travels, I have had to book accommodation, and as with so many of us, my first place to look is online. This search of mine has reminded me of some very important things when it comes to marketing. Both dos and don'ts. In particular, I was reminded of these three: … [Read more...]

Sorry, I Can’t Help You…

At certain times of year I always get a few phone calls and emails from panicking people, asking me to help them market their product or service. This is often just before the Christmas holidays. This does not just happen in November, it even happens in December! So I am going to write this blog post to enlighten you, and for me to link next time I need to respond to such an email :) My answer is simple: "Sorry, I can't help you". There is no magic marketing potion that works in just a few days or weeks. If you have not been taking care of your marketing until now, a burst of activity just … [Read more...]

Can You Say No?

Most of us are good people. Most of us would be happy to do things for other people and that is, of course, a very good thing in many ways. However, when it comes to your business, it can be a deadly sin. What?! I'll tell you why. What are you good at? Why? Usually you are good at what you enjoy doing, and enjoy doing what you are good at. The two go together - it's a kind of a chicken and egg thing. Then you set up a business to do what you are good at. And it is not easy. There are a lot of things to think about and it takes a lot of time to build a business. You are bound to be very … [Read more...]