It is important to understand the process your prospective customers go through before they are ready to buy from you. If you understand that process, you are better equipped to put in place marketing activities that support it, and help lead people through it and towards buying from you. The first step is for people to know you exist, so awareness is the first thing. I don’t just mean people seeing you once or twice, but actually noticing you. Actually registering that you exist. It’s pretty hard to get people to buy from you if you don’t exist, right? ;) But even if they … [Read more...]
Lead Me
For those who have been following me for a while, the marketing process is not a new concept. In another post I have talked about owning rather than renting your marketing, by using advertising and other means to get people into a marketing process where you don't have to pay each and every time you want to make contact with those people. I want to talk a bit more about how we can own our marketing, and how we can use the concept of lead management to do this. A lead is someone that has come into contact with us and is now in our marketing process. This is how I have usually portrayed … [Read more...]
Have you started your exercising?
We all know that feeling, right after the holidays, when we are fed up of eating and lazing around. That's it. We are going to get active, get to the gym and only eat salad and veggies! Sound familiar? We start off with a bang, go to the gym, are very very active for a little while and then it sort of just fizzles out. Or are you perhaps one of the good ones, that keeps going and exercises regularly all year round? If you are, congratulations! Now take that mindset and use it in your marketing! Marketing is just the same. People tend to wake up occasionally and say "I really need to do this … [Read more...]
Sorry, I Can’t Help You…
At certain times of year I always get a few phone calls and emails from panicking people, asking me to help them market their product or service. This is often just before the Christmas holidays. This does not just happen in November, it even happens in December! So I am going to write this blog post to enlighten you, and for me to link next time I need to respond to such an email :) My answer is simple: "Sorry, I can't help you". There is no magic marketing potion that works in just a few days or weeks. If you have not been taking care of your marketing until now, a burst of activity just … [Read more...]
One bite at a time!
Today has been a bit of a bummer. Things are getting really hectic after the summer holidays, my to-do list is about a mile long, I am blogging way too late and sending the blog out, well, God knows when! What now? … [Read more...]