The plan was to write a really deep blog post today, but you know, I can hardly work with all these butterflies flying around in my tummy! Why? Because today I am launching my new book! It's amazing how terrified one can get about showing the world what you have to offer. But you know, I've decided to say: "to hell with it!" Those that like the book will like it, those that don't won't. And that's just fine. Because you can't be all things to all people. Some people are going to love it and get a lot out of it, others will have other opinions. It's good to remember what Don Miguel Ruiz … [Read more...]
Dare to Be PINK – a brave brand!
Have you seen my upcoming book, Marketing Untangled: The Small Business & Entrepreneur's Map Through the Marketing Jungle? It's undeniably pink. Recently I was chatting to a friend on Facebook. Rather than retell the conversation, I'm going to write it as is (well, translated, as it was in Icelandic, so won't make much sense to most people.) ;) My friend: "New book looking really good, the cover is SOLID and really makes one curious. Just one thing that surprised me... And I'm still trying to make sense of ..." Me: "Aha - what?" My friend: "The cover is just so very PINK... … [Read more...]
What Is A Brand? – the experts weigh in
Somehow the marketing world does not seem to be able to agree on one definition of a brand. Although most seem to pretty much agree on what it is, we don't seem to have found a universal way of putting it into words. So I thought it would be interesting to see how various experts throughout the years have put it into words... So here we go... Your brand is what people say about you when you leave the room. - Jeff Bezos, Amazon A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or … [Read more...]
There were some sharp entrepreneurs sharpening their game even further on Saturday!
The SMALL BUSINESS BRANDING day was held for the first time at a beautiful and unique location, the Blue Lagoon in Iceland. The BRANDit production was organized by its two founders; Bjarney Ludviksdottir, international director and producer, and Runa Magnus, the international branding lecturer, and author of the upcoming book “Branding Your X-Factor”. This special day was dedicated to small business owners and their executive team, and designed to give them insights into the 8 steps to sharpen their success with high-performance strategies from 8 leading European business and branding … [Read more...]
I Love It When People Can’t Stand Me!
I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]