Content marketing is something that is close to my heart as a marketer. I am very much the content marketing evangelist and have spoken quite extensively about it. In my Icelandic online training program there is a very big module about marketing communications and as I am reworking the materials in English (my training will be launched internationally next year) the realisation just hits me again and again how large a part of modern marketing content marketing is. Amongst other things, the marketing communications part of my training covers the marketing process, how marketing … [Read more...]
Use Content Marketing To Make Your Life Easier
- by educating your customers Content marketing is one of my favourite aspects of marketing for many reasons. One of the somewhat hidden benefits of content marketing is how it can improve your relationship with your customers through their learning. Most of us have experienced bad customers, whether they were difficult to sell to to begin with or whether they are difficult to work with once business is underway. There are many reasons for them being this way (some people are just like that ;) but in many cases these difficulties can be reduced through content marketing. By informing and … [Read more...]
Sometimes You Should Fire Your Customers!
It is important to find your ideal target group, the people you should be selling to. A way to do this is to find your dream customer, those you absolutely love to work with and for. But have you ever thought about this?: It is equally important to know who you don’t want to work with. As much as you should work on your marketing to attract the customers you want, you may also need to fire some of your existing customers! Bear with me. Some people may think I’m crazy, but the thing is, a customer is not the same as a customer. Not all business is good business. As a rule of thumb, you … [Read more...]
Who Are They? Define Your Target Groups On More Than Just Dry Statistics!
In previous posts I’ve discussed why you can’t sell to absolutely everyone and how you need to find your dream customer, the best target group or groups to focus on. But how do we define those target groups? The classic way is to define them by demographical and geographical things like age, gender, income brackets, education level etc. In some cases, this is very relevant. In others, it doesn’t matter whatsoever! Whether demographics or location is relevant in your case or not, you are always going to have to drill down and find out more. You have to get to know these people like your best … [Read more...]
Your Dream Customer – How To Find Your Ideal Target Group
We may know that it’s not the most effective way to market to just try to reach everyone. The problem is, we just don’t know who are the right people for us to market to. How on earth do you figure out the best target group or groups for your business? Well, worry no more, because I am coming to your rescue ;) The biggest clue to your ideal target group are your existing customers. … [Read more...]
- « Previous Page
- 1
- …
- 8
- 9
- 10
- 11
- 12
- …
- 18
- Next Page »