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You Can’t Sell To Everybody: Find Your Target Group

target group

When asked about their target group, many business owners say they sell to everybody. And it’s understandable. Who doesn’t want as many people as possible buying their products or services. I can totally relate. Sometimes you just want to stand there on the town square and shout to the world about what you are doing. Here’s the problem though. It’s never going to work. Why? … [Read more...]

Written by Thoranna · Categorized: target groups · Tagged: Marketing, Small Business, Target Audience, Target Group Analysis, Target Groups

Peeing in your shoe

I am very happy to welcome a guest blogger to the Marketing Untangled blog. I have been meaning to do this for a while, but the fact is that active people that have something to say are also busy people so it has taken a little while to get going. Hopefully this is just the first of many fun, interesting and useful guest blogs. Today our blogger is Halla Kolbeinsdottir, account manager at Icelandic web design agency Hugsmiðjan. I had the pleasure of getting to know Halla in the autumn of 2012 when I worked with the agency on their marketing strategy. Since then they have been rocking … [Read more...]

Written by Thoranna · Categorized: branding, marketing strategy, target groups · Tagged: Brand and Tone of Voice, competitor analysis, Guest Blogger, Halla Kolbeinsdottir, Hugsmiðja, Market Analysis, Target Group Analysis, Web Strategy Formulation, Web Traffic

Should you still be marketing on Facebook?

Are you marketing on Facebook? If you are, you have probably noticed that your Facebook posts are not reaching as many people as they used to - or what? Many people have been noticing this for a while now, and it isn't just that people have been using Facebook less over the holidays or something like that and therefore not seeing what you are posting. Facebook have simply come out and said that businesses can no longer rely on getting free exposure through their Facebook pages, and they recommend that businesses buy advertising. This shouldn't really be a surprise to anyone. A: They are … [Read more...]

Written by Thoranna · Categorized: branding, content marketing, social media · Tagged: Brand, Branding, Content Distribution, Content Marketing, Content Strategy, Email Marketing, Facebook, Facebook Ads, Mailing List, target group, Target Group Analysis, Target Groups

Don’t be afraid to narrow it down…

This is classic marketing and I have talked about this before. Find your target group, the one that is most likely to buy from you, and market to that group. Don't try to be everything to everybody. Find your dream customer and find more of those. However, I never said it was easy. And it can be scary. You are always aware that you could be losing out on someone who may, perhaps, in theory, possibly buy. We all do it. I do it myself. I constantly have to remind myself that I have to choose and narrow it down further - not try to be everything to everybody. Until now I have defined my … [Read more...]

Written by Thoranna · Categorized: branding, marketing strategy, target groups · Tagged: Brand, Branding, Classic Marketing, Competitor Anaysis, Dream Customer, Marketing, Marketing Strategy, Runa Magnus, Small Medium Business, SMB, Target Group Analysis, Targt Group

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