We all know that it's great when our customers are happy and spread the word, as I have discussed in other posts. However, we tend to just cross our fingers and hope for the best, rather than taking matters into our own hands to increase the chances of them referring more business to us. What, if anything, can we do? Be Great! You have to be worth people telling others about you. People will not refer others to boring businesses, or "just ok" businesses. They will however recommend businesses they think is great. So to start off with, you have to have a great product or service, but you also … [Read more...]
Your Most Powerful Marketing Question?
We all know that it's great to have happy customers that tell others about us. Those that hear about us this way are much more likely than others to do business with us, and sooner, than those that hear about us through other ways. We also know that referrals are one of the most powerful marketing tools out there, and can cover the marketing process and get the sale, even without anything else coming into play. All businesses, products and services can benefit from referrals in some way, but the general rule seems to be that the more expensive the purchase or the more personal the service, … [Read more...]
I Have Been Reminded
In autumn 2013 I had been travelling a lot around Iceland, speaking and lecturing. As I wrote this, I was in the Westman Islands, north of the Icelandic mainland, unable to get to the mainland for an extra night because of a storm and some really really high waves. As part of my travels, I have had to book accommodation, and as with so many of us, my first place to look is online. This search of mine has reminded me of some very important things when it comes to marketing. Both dos and don'ts. In particular, I was reminded of these three: … [Read more...]