Einstein is supposed to have said that doing the same thing over and over and over again and expecting a different outcome is the definition of insanity. Now, I’m assuming he meant that on an individual level. What if a whole community keeps doing something again and again and again - something that doesn’t work - but still expects a different outcome? When multiple people in that community do the same thing, year after year - no one learning from the other and no one thinking “hmmmmm… maybe I should do things differently” - does that mean that the whole community is insane? Now, I’m … [Read more...]
The manifesto of a marketing nerd
I love … Marketing - from my very first marketing class, I was hooked Branding - because branding = marketing and only those that understand branding are capable of building truly amazing businesses Communication - because life is all about connections - marketing too! Creativity - because creativity means growth, fulfilment and joy - and fun Fun - because life is better that way Colors - because black and white just doesn’t cut it Learning - because … hmmmm … seriously, if I need to explain that to you then you should not be reading this! Finding creative solutions - because … [Read more...]
9 Marketing Lessons Learned from the Iceland #Euro2016 Football Team
(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
Let me introduce you to one of my gurus…
In the wast space of the internet, there are endless amounts of websites, blogs, so-called gurus and know-it-alls - hey, you could say I am one of them! :D There is information and content everywhere and it is easy to get overwhelmed and try to take it all in - which can only end in disaster. Although my focus is on marketing strategy and branding, I want to have a very good idea of all aspects of marketing. This is no easy task. Throughout the years I have subscribed to hundreds of email lists, put hundreds if not thousands of blogs into my Feedly (or my Google Reader back in the day … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
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