(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
Let me introduce you to one of my gurus…
In the wast space of the internet, there are endless amounts of websites, blogs, so-called gurus and know-it-alls - hey, you could say I am one of them! :D There is information and content everywhere and it is easy to get overwhelmed and try to take it all in - which can only end in disaster. Although my focus is on marketing strategy and branding, I want to have a very good idea of all aspects of marketing. This is no easy task. Throughout the years I have subscribed to hundreds of email lists, put hundreds if not thousands of blogs into my Feedly (or my Google Reader back in the day … [Read more...]
The Marketing Strategy that Earned Me $16k in One Month!
Have you ever considered webinars to sell your products online? Maybe you've had a go and nothing came of it? Well... Recently I had an open enrolment period for my Marketing Untangled Training program. I don't have that big a list. I've only just started building it outside my native Iceland, and in a country of 330 thousand people, building a huge list of people interested in marketing and branding for entrepreneurs and small business is, well ... :) Add to that a cultural difference between us Europeans and USA, which means that I have found that many marketing strategies and tactics … [Read more...]
Marketing Your Product or Service by Putting Lipstick on a Pig
Recently I did a talk for a lovely group of people. One of the things that came up in our discussions was how marketing is not just for business. There are so many other things that need marketing, because marketing is about fulfilling people's needs and solving their problems and about communicating to them how you can do that. Hence, most things can benefit from marketing thinking and methods. Here are a few examples: Schools can use marketing to attract students - and teachers - believe me, Ivy league schools don't get the best students and teachers "just because" Hobby clubs can use … [Read more...]
The Marketing Process
It is important to understand the process your prospective customers go through before they are ready to buy from you. If you understand that process, you are better equipped to put in place marketing activities that support it, and help lead people through it and towards buying from you. The first step is for people to know you exist, so awareness is the first thing. I don’t just mean people seeing you once or twice, but actually noticing you. Actually registering that you exist. It’s pretty hard to get people to buy from you if you don’t exist, right? ;) But even if they … [Read more...]