This website or its third-party tools use cookies which are necessary to its functioning and required to improve your experience. By clicking the consent button, you agree to allow the site to use, collect and/or store cookies.
Please click the consent button to view this website.
I accept
Deny cookies Go Back

Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

  • Heim
  • Blogg
  • Ráðgjöf
  • Samstarf
  • Fyrirlestrar & fræðsla
  • Um
  • Samband
  • EN
You are here: Home / Archives for Customer Satisfaction

Why, Oh Why, Oh Why?

why oh why oh why Why, oh why, do you do what you do? Have you ever asked yourself? I believe that there are better and worthier reasons for running a business than just making money. You can call me naive, but that’s the way it is. The fact is also, that businesses that stand for something more than just making money – well, they tend to make more money!

In her book, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, Kate Newlin talks about what it is that makes people love certain brands. And loved brands have loyal customers that will not go elsewhere, but not only that, they spread the message and thereby create more business. It is clear from the book and its underlying research that the businesses that stand for something, have clear values and share those values and their outlook on life with their customers, those businesses reap the rewards of customer loyalty and better business.

That does not mean you can just slap something on to use for marketing. If you decide, for example, to promote the value of environmentalism, it is not enough to put one recycling bin out back and leave it at that. You need to take those values to heart, take them all the way and make them permeate everything the business does. Whitewashing won’t work. This is why it is better to actually find what matters to you, your employees and your customers and then build on that. I have a few favourite brands that have very strong values. Many of them do this really well. They may not be perfect – no one is – but they do this well. [Read more…]

Written by Thoranna · Categorized: branding · Tagged: Ben & Jerry’s, Brand, Branding, Customer Loyalty, Customer Satisfaction, Customers, Fafu, Kate Newlin, Marketing, Patagonia, Respect for Environment, Roro, Social Responsibility, values

I Love Pablo!

I love Pablo

Once I went into a shop to look for snow pants for my daughter. As I came in there was no one in the store. In a little while a man comes out and when I ask him whether he has any snow pants for a 9-year-old girl he points absentmindedly in to a corner and says; “if we have them, they are over there”. He then took up a newspaper and started reading! I didn’t find any snow pants, and if I had, a don’t think I would have bought them. Why should I? I got zero service.

Then recently I went shopping at Wrentham Outlet just outside Boston. Like many women I know, I hate buying jeans. I love my jeans, use them a lot, but hate trying them on. But as I was in the land of the blue jeans, and there was a huge Levi’s store with great deals, I figured I’d undertake the torture of jeans shopping.

I entered the store with my heart thumping and anxiety levels spiking. Confused I scanned shelves after shelves of jeans and tried to tell myself it would be all right. [Read more…]

Written by Thoranna · Categorized: competition · Tagged: Boston, Customer, Customer Satisfaction, Customer Service, Levi’s, Wrentham Outlet

  • « Previous Page
  • 1
  • 2
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2023 Thoranna.is · Rainmaker Platform