Why, oh why, do you do what you do? Have you ever asked yourself? I believe that there are better and worthier reasons for running a business than just making money. You can call me naive, but that's the way it is. The fact is also, that businesses that stand for something more than just making money - well, they tend to make more money! In her book, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, Kate Newlin talks about what it is that makes people love certain brands. And loved brands have loyal customers that will not go … [Read more...]
I Love Pablo!
Once I went into a shop to look for snow pants for my daughter. As I came in there was no one in the store. In a little while a man comes out and when I ask him whether he has any snow pants for a 9-year-old girl he points absentmindedly in to a corner and says; "if we have them, they are over there". He then took up a newspaper and started reading! I didn't find any snow pants, and if I had, a don't think I would have bought them. Why should I? I got zero service. Then recently I went shopping at Wrentham Outlet just outside Boston. Like many women I know, I hate buying jeans. I love my … [Read more...]