There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness.
You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better.
And you know what! It doesn’t matter!!!
See, business and marketing is not about being better. [Read more…]
A lot of the time it is easy to get the impression that marketing is a very creative and even artsy endeavour. For many, “marketing” conjures up images of advertising agencies with creatives and copywriters and producers and graphic designers and all that stuff. What I have found, however, is that particularly in the beginning, marketing is all about pulling things together, tidying up and getting organized.
Right now, I am doing some tidying up in my own business, as well as building a branding agency with my BRAT Pack partners at Make Your Mark Global. I am also working on two other new projects that are just getting off the ground, and I find that collecting things and getting them organized is a huge part of the work involved.
Admittedly, I can become a bit of an organizing freak, but you know, that is not a bad thing. I actually think Monica Geller (who I am convinced is my sista from another mista) would make a great marketer with her impeccable organisational skills! :)
I know that when other people share with me what they are doing in their business and marketing, I always get a ton out of it. So I thought that I would share with you in this post what I am doing, and hopefully you can put some of this to good use for yourself.
So here are a 9 things to collect and get organised to make your marketing more effective: [Read more…]
Have you ever considered webinars to sell your products online? Maybe you’ve had a go and nothing came of it? Well…
Recently I had an open enrolment period for my Marketing Untangled Training program. I don’t have that big a list. I’ve only just started building it outside my native Iceland, and in a country of 330 thousand people, building a huge list of people interested in marketing and branding for entrepreneurs and small business is, well … :) Add to that a cultural difference between us Europeans and USA, which means that I have found that many marketing strategies and tactics that work like a charm State side need to be, let’s say, adjusted and softened somewhat on this side of the pond. Webinars are something I have done before on a number of occasions, and they’ve done well for me, all things considered. Well, ok, but I knew I could be doing much better. I have seen people out there increasing their revenue dramatically in that one hour during a webinar, sometimes by 5 and 6 figures and I wanted to do the same.
So, a little over a month ago, I decided it was time to do this webinar thing properly. And the best way to do that? [Read more…]