Let me introduce you to one of my gurus…
In the wast space of the internet, there are endless amounts of websites, blogs, so-called gurus and know-it-alls – hey, you could say I am one of them! :D There is information and content everywhere and it is easy to get overwhelmed and try to take it all in – which can only end in disaster.
Although my focus is on marketing strategy and branding, I want to have a very good idea of all aspects of marketing. This is no easy task. Throughout the years I have subscribed to hundreds of email lists, put hundreds if not thousands of blogs into my Feedly (or my Google Reader back in the day ;) ) and attended wayyyyyy to many webinars. Today, there are only a handful of people whose blogs and emails I read on a regular basis, and this guy is one of them.
Let me introduce you to Neil Patel of Quicksprout fame (well, also of Crazy Egg fame, Kissmetrics fame etc. etc.)
Neil is my go to guy when it comes to online marketing, in particular SEO and content marketing. I’m not going to go over his accomplishments here (check him out on Quicksprout.com/blog for all that) but I do want to point you to some brilliant resources that he has: [Read more…]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness.
Here are 5 things to help you get noticed in the holiday marketing noise:
You Are Not Better!
Now listen very carefully, I shall say this only once:
You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better.
And you know what! It doesn’t matter!!!
See, business and marketing is not about being better. [Read more…]
Getting Organized: Why Monica Geller would make a great marketer!
A lot of the time it is easy to get the impression that marketing is a very creative and even artsy endeavour. For many, “marketing” conjures up images of advertising agencies with creatives and copywriters and producers and graphic designers and all that stuff. What I have found, however, is that particularly in the beginning, marketing is all about pulling things together, tidying up and getting organized.
Right now, I am doing some tidying up in my own business, as well as building a branding agency with my BRAT Pack partners at Make Your Mark Global. I am also working on two other new projects that are just getting off the ground, and I find that collecting things and getting them organized is a huge part of the work involved.
Admittedly, I can become a bit of an organizing freak, but you know, that is not a bad thing. I actually think Monica Geller (who I am convinced is my sista from another mista) would make a great marketer with her impeccable organisational skills! :)
I know that when other people share with me what they are doing in their business and marketing, I always get a ton out of it. So I thought that I would share with you in this post what I am doing, and hopefully you can put some of this to good use for yourself.
So here are a 9 things to collect and get organised to make your marketing more effective: [Read more…]
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