There! I've said it! I truly, deeply, madly hate boring businesses. In my mind there is absolutely no excuse for boring businesses. Don't get me wrong, not every business has to be outrageously funny and crazy (although, I definitely don't mind those) - but I believe all businesses should be interesting, because boring is not antonym of fun or funny when it comes to business - it is the antonym of interesting. Why on earth should we do business with those who are not interesting? If you don't have something of interest to contribute in this world, why should I give a damn? If you don't make … [Read more...]
Target Groups Untangled – which chapter do you want to read first?!
Hey there, As you may be aware of (or not ;) the second book in my Marketing Untangled series, Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups, is in the works and will be out later this year. I was hoping that you would help me out a little bit. When it does come out, I will be giving away a free chapter of the book, and I was wondering which one you would find most interesting. If you would mark the three chapters in the list below that you would like to see, I would be most grateful. If you would like to make … [Read more...]
