Marketing Consultation and Planning on the Digital Spectrum
Now listen very carefully, I shall say this only once:
You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better.
And you know what! It doesn’t matter!!!
See, business and marketing is not about being better. [Read more…]
A lot of the time it is easy to get the impression that marketing is a very creative and even artsy endeavour. For many, “marketing” conjures up images of advertising agencies with creatives and copywriters and producers and graphic designers and all that stuff. What I have found, however, is that particularly in the beginning, marketing is all about pulling things together, tidying up and getting organized.
Right now, I am doing some tidying up in my own business, as well as building a branding agency with my BRAT Pack partners at Make Your Mark Global. I am also working on two other new projects that are just getting off the ground, and I find that collecting things and getting them organized is a huge part of the work involved.
Admittedly, I can become a bit of an organizing freak, but you know, that is not a bad thing. I actually think Monica Geller (who I am convinced is my sista from another mista) would make a great marketer with her impeccable organisational skills! :)
I know that when other people share with me what they are doing in their business and marketing, I always get a ton out of it. So I thought that I would share with you in this post what I am doing, and hopefully you can put some of this to good use for yourself.
So here are a 9 things to collect and get organised to make your marketing more effective: [Read more…]
Have you ever considered webinars to sell your products online? Maybe you’ve had a go and nothing came of it? Well…
Recently I had an open enrolment period for my Marketing Untangled Training program. I don’t have that big a list. I’ve only just started building it outside my native Iceland, and in a country of 330 thousand people, building a huge list of people interested in marketing and branding for entrepreneurs and small business is, well … :) Add to that a cultural difference between us Europeans and USA, which means that I have found that many marketing strategies and tactics that work like a charm State side need to be, let’s say, adjusted and softened somewhat on this side of the pond. Webinars are something I have done before on a number of occasions, and they’ve done well for me, all things considered. Well, ok, but I knew I could be doing much better. I have seen people out there increasing their revenue dramatically in that one hour during a webinar, sometimes by 5 and 6 figures and I wanted to do the same.
So, a little over a month ago, I decided it was time to do this webinar thing properly. And the best way to do that? [Read more…]
So, this marketing thing is kinda my thing. I love it! But you know, even though it’s my thing, and even though I love it, there are still days when I feel like this:
Well, actually, more like this:
STOP TELLING ME I HAVE TO DO THIS AND THAT AND EVERYTHING! Stop telling me I have to be on Facebook, and on Twitter, and on Instagram and LinkedIn, and Google+ and have a LinkedIn Group, and have lead magnets and do webinars, and Pinterest and do Periscope and do Google Hangouts and have an email list, and blog, and vlog and grrrroooog or whatever, and do infographics and video series and funnel optimisation and keyword analysis and SEO, and use Google Analytics, and buy more analytics and use Google Search Console, and master copywriting and … just stop!
Because at the end of the day, none of this matters. None of all these shiny objects, with their fiddly things and click here and click that and click this are not going to do anything for me on their own! They’re just not! And there is no way I – or you – or anyone – can be on all of these and do all this stuff well. Not unless we have an army of experts – which, I’m guessing, if you are reading this blog, you don’t have ;)
Yes, they can help. Yes they can be great tools. But just like a carpenter does not need 453 different types of hammers, or 967 different types of nail to build a good wood shed, we don’t need all the tools under the sun to do our marketing. We just need to find the right ones for us.
But how on earth do we do that? [Read more…]