Thoranna

Will you travel with me?

I am at a crossroads. I am trying to figure out where to go next and I was wondering whether you would like to follow along on my journey. Those that have been following me for a while may have noticed that the blog has been quiet for a long time. Social media just rolls along with much personality or any kind of magic. My training programs have not been actively marketed. I had been standing at these crossroads for quite a while, then moved down one road, but due to circumstances beyond my control, I have been sharply pulled back to the crossroads. But this time I will not be staying at … [Read more...]

The manifesto of a marketing nerd

I love … Marketing - from my very first marketing class, I was hooked Branding - because branding = marketing and only those that understand branding are capable of building truly amazing businesses Communication - because life is all about connections - marketing too! Creativity - because creativity means growth, fulfilment and joy - and fun Fun - because life is better that way Colors - because black and white just doesn’t cut it Learning - because … hmmmm … seriously, if I need to explain that to you then you should not be reading this! Finding creative solutions - because … [Read more...]

9 Ways to Be Selective with Your Time and Energy for Focus and Optimum Productivity

At one of my mastermind meetings, we had a really great discussion about being selective with our time and energy to be able to focus and get really really productive. Quite a few of us had been wanting to de-clutter our time, so to speak, and some of us had made some great progress in that area. All of us knew that we could improve even further. We thought it would be useful to put our heads together with any tips and tricks that we had that could help others in the group in this department. Towards the end of the session we had quite a number of great suggestions and I figured these tips … [Read more...]

9 Marketing Lessons Learned from the Iceland #Euro2016 Football Team

(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]

25 Marketing Questions I Get All the Time and The Way to Get The Answers

Do you have questions about marketing? I’m sure you do - otherwise you probably would not be reading this. ;) I’ve been a marketing nerd since the turn of the century and I get a lot of questions. Some questions are unique. With others I get a lot of the same. What I’ve found interesting is that with so many of the questions I get, there is only one way to find the answer. I find myself saying the same things over and over and over again. It gets a bit frustrating - not just for me - but for the people that ask me. They get frustrated by always getting the same answer. The thing is, … [Read more...]