I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]
Why, Oh Why, Oh Why?
Why, oh why, do you do what you do? Have you ever asked yourself? I believe that there are better and worthier reasons for running a business than just making money. You can call me naive, but that's the way it is. The fact is also, that businesses that stand for something more than just making money - well, they tend to make more money! In her book, Passion Brands: Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Your Friends About, Kate Newlin talks about what it is that makes people love certain brands. And loved brands have loyal customers that will not go … [Read more...]