It is highly important to realize that marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or one promoted Facebook post. People need to go through a certain process and you have to reach them a number of times before they’re going to be ready to buy from you. If you want to know more about that marketing process, check out this blog post here. According to sales guru Brian Tracy it takes five sales calls before the customer is ready to buy. Those are sales calls and a very expensive way to sell. You have an expensive employee going there … [Read more...]
Repetition
In a previous blog post I have discussed how we need to identify each and every touchpoint with our brand to examine how we can use them to build it, and how we need to make sure that we consistently deliver the same brand experience through each of those touchpoint. This is not enough though. You also have to remember to repeat, repeat, repeat, repeat, repeat and repeat again. It’s Great to Be Bored! Repetition is absolutely key in marketing and I can promise you that if you are doing your marketing right, you will get bored. You will get bored of your brand identity; your colours, … [Read more...]
Owning or Renting Your Marketing
Those that have been following me for a while might accuse me of being anti-advertising. So I want to address that today. I am not against advertising, per se. However, I want to make sure that businesses are always using the marketing activities most suited to themselves, their market and their brand, and activities that give them the best return on investment (hmmmm very much a business phrase! :) - and activities that can be measured to show that they are really delivering results and that all important ROI. Unfortunately, many of us just throw adverts out there and don't think … [Read more...]