Once I went into a shop to look for snow pants for my daughter. As I came in there was no one in the store. In a little while a man comes out and when I ask him whether he has any snow pants for a 9-year-old girl he points absentmindedly in to a corner and says; "if we have them, they are over there". He then took up a newspaper and started reading! I didn't find any snow pants, and if I had, a don't think I would have bought them. Why should I? I got zero service. Then recently I went shopping at Wrentham Outlet just outside Boston. Like many women I know, I hate buying jeans. I love my … [Read more...]
Blah blah bla bites, blah RAM, blah blah MHz blah… – Talk Like A Human!
What do you mean you don't get it? Really?! There are actually a lot of people out there who think a lot of other people get it and can't understand why there are not lots of people lining up to buy from them! :) A few local IT companies have approached me about their marketing. These are smaller players in the market, offer various IT services and often also sell hardware. Most of these don't sell a lot to IT specialists. Their main customers are individuals and small and medium sized businesses who don't have an IT person, or if they have one, they are general IT managers who have a good … [Read more...]