I love … Marketing - from my very first marketing class, I was hooked Branding - because branding = marketing and only those that understand branding are capable of building truly amazing businesses Communication - because life is all about connections - marketing too! Creativity - because creativity means growth, fulfilment and joy - and fun Fun - because life is better that way Colors - because black and white just doesn’t cut it Learning - because … hmmmm … seriously, if I need to explain that to you then you should not be reading this! Finding creative solutions - because … [Read more...]
9 Marketing Lessons Learned from the Iceland #Euro2016 Football Team
(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
You Are Not Better!
Now listen very carefully, I shall say this only once: https://youtu.be/A4I9DMSvJxg You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better. And you know what! It doesn’t matter!!! See, business and marketing is not about being better. … [Read more...]
I HATE Boring Businesses!
There! I've said it! I truly, deeply, madly hate boring businesses. In my mind there is absolutely no excuse for boring businesses. Don't get me wrong, not every business has to be outrageously funny and crazy (although, I definitely don't mind those) - but I believe all businesses should be interesting, because boring is not antonym of fun or funny when it comes to business - it is the antonym of interesting. Why on earth should we do business with those who are not interesting? If you don't have something of interest to contribute in this world, why should I give a damn? If you don't make … [Read more...]
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