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Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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Branding: What Is Your Brand?

What Is Your Brand

There is one important aspect of your marketing that you always have, whether you are aware of it or not, whether you consciously create and manage it or not and whether you care or not. You always have a brand. You may want to check out this blog post on what a brand or branding is, but basically a brand is is everything that comes into people’s minds and all the emotions that are evoked when they come across an entity, whether the entity be a company, product, service or person. There is always a brand, because the mere mention of the entity will always conjure some thoughts and emotions … [Read more...]

Written by Thoranna · Categorized: branding · Tagged: Brand, Branding, Brands, Customers, Marketing

What Is A Brand?

What Is A Brand

Many times, when talking to entrepreneurs and small business owners, I find that there is confusion about the concept of brand and branding. Not surprisingly. It is one of these things that the branding experts have managed to shroud in mystery and fill with jargon charging gazillions for development of brand strategy, brand associations, brand equity and other such fancy sounding things. It is also one of these things that people tend to associate with big business and global corporations. The Nikes, Apples and Googles of this world. But I am going to let the cat out of the bag and tell … [Read more...]

Written by Thoranna · Categorized: branding · Tagged: Brand, Brand Identity, Brand Strategy, Branding, Small Business Branding, What is a brand

Happy New Year!

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Written by Thoranna · Categorized: Uncategorized

Happy Holidays!

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Written by Thoranna · Categorized: Uncategorized

How Do You Monitor Your Business Competition?

How Do Your Monitor Your Business Competition

In a previous blog post we have established that you can’t ignore your business competition. But putting them under the microscope once and then just leaving it is not enough. Things change and develop very fast in today’s world, so you always need to keep your finger on the pulse. Analysis of the business competition varies greatly between businesses and markets but there are always basic things to consider such as: … [Read more...]

Written by Thoranna · Categorized: competition · Tagged: Blog, Business Competition, Competition, Customer, Customers, Google, Pinterest, Twitter

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