It is highly important to realize that marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or one promoted Facebook post. People need to go through a certain process and you have to reach them a number of times before they’re going to be ready to buy from you. If you want to know more about that marketing process, check out this blog post here. According to sales guru Brian Tracy it takes five sales calls before the customer is ready to buy. Those are sales calls and a very expensive way to sell. You have an expensive employee going there … [Read more...]
Repetition
In a previous blog post I have discussed how we need to identify each and every touchpoint with our brand to examine how we can use them to build it, and how we need to make sure that we consistently deliver the same brand experience through each of those touchpoint. This is not enough though. You also have to remember to repeat, repeat, repeat, repeat, repeat and repeat again. It’s Great to Be Bored! Repetition is absolutely key in marketing and I can promise you that if you are doing your marketing right, you will get bored. You will get bored of your brand identity; your colours, … [Read more...]
The Marketing Process
It is important to understand the process your prospective customers go through before they are ready to buy from you. If you understand that process, you are better equipped to put in place marketing activities that support it, and help lead people through it and towards buying from you. The first step is for people to know you exist, so awareness is the first thing. I don’t just mean people seeing you once or twice, but actually noticing you. Actually registering that you exist. It’s pretty hard to get people to buy from you if you don’t exist, right? ;) But even if they … [Read more...]
Your Logo: How Do You Buy A Face?
A long time ago I sat in a conference room with a brilliant branding consultant and the CEO of a major company. The consultant was pitching to the CEO and had shown him some fantastic case studies and made some excellent suggestions as to how his agency could help bring his company to the next level. I had not been in the business long at this point, and I remember being absolutely mesmerised. I have always loved the branding aspect of business and this session only made my love stronger. After about an hour’s pitch the CEO looked at the consultant and said: “So, you want to change our … [Read more...]
Branding: Be Different, Be Brave!
Do you want to beat your competition? Do you really want to be the winner in your market? Then you need to be clear on why people should choose you rather than the others. Typical answers to the question “why should I choose you over your competitors?” are things such as: “We are better” “We have better customer service” “We have better quality products” These kinds of answers just aren’t going to cut it. Better according to who? According to what standards? Of course we should always aim to give our customer the best we can, within the confines of our positioning in the … [Read more...]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- 8
- …
- 18
- Next Page »