Do you have questions about marketing? I’m sure you do - otherwise you probably would not be reading this. ;) I’ve been a marketing nerd since the turn of the century and I get a lot of questions. Some questions are unique. With others I get a lot of the same. What I’ve found interesting is that with so many of the questions I get, there is only one way to find the answer. I find myself saying the same things over and over and over again. It gets a bit frustrating - not just for me - but for the people that ask me. They get frustrated by always getting the same answer. The thing is, … [Read more...]
Do You Know Your Target Groups?
Knowing your target groups - or your target audience - is crucial in marketing. It will enable you to focus your efforts, and make your marketing messages more effective. Take the quiz and find out how well you know your target groups! … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
Target Groups Untangled – which chapter do you want to read first?!
Hey there, As you may be aware of (or not ;) the second book in my Marketing Untangled series, Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups, is in the works and will be out later this year. I was hoping that you would help me out a little bit. When it does come out, I will be giving away a free chapter of the book, and I was wondering which one you would find most interesting. If you would mark the three chapters in the list below that you would like to see, I would be most grateful. If you would like to make … [Read more...]
Sometimes You Should Fire Your Customers!
It is important to find your ideal target group, the people you should be selling to. A way to do this is to find your dream customer, those you absolutely love to work with and for. But have you ever thought about this?: It is equally important to know who you don’t want to work with. As much as you should work on your marketing to attract the customers you want, you may also need to fire some of your existing customers! Bear with me. Some people may think I’m crazy, but the thing is, a customer is not the same as a customer. Not all business is good business. As a rule of thumb, you … [Read more...]
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