Do you have questions about marketing? I’m sure you do - otherwise you probably would not be reading this. ;) I’ve been a marketing nerd since the turn of the century and I get a lot of questions. Some questions are unique. With others I get a lot of the same. What I’ve found interesting is that with so many of the questions I get, there is only one way to find the answer. I find myself saying the same things over and over and over again. It gets a bit frustrating - not just for me - but for the people that ask me. They get frustrated by always getting the same answer. The thing is, … [Read more...]
You Can’t Sell To Everybody: Find Your Target Group
When asked about their target group, many business owners say they sell to everybody. And it’s understandable. Who doesn’t want as many people as possible buying their products or services. I can totally relate. Sometimes you just want to stand there on the town square and shout to the world about what you are doing. Here’s the problem though. It’s never going to work. Why? … [Read more...]
Dear Facebook…
Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :) What is the difference between Facebook Ads and Boosted Posts? Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes. Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience. The thing is, … [Read more...]