Many of us use social media for our marketing. I asked a few entrepreneurs to send me questions they wanted answers to regarding Facebook, and here we go! :) What is the difference between Facebook Ads and Boosted Posts? Facebook ads are the adverts you see either to the right of your newsfeed or even in your newsfeed. There are a number of options, such as CPM or CPC (see below) and they can serve a number of purposes. Boosting posts simply means you are paying for more visibility for your post with your followers and their connections, or even with a wider audience. The thing is, … [Read more...]