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What happens in an hour?

what happens in an hour - thoranna.is

One hour. 60 minutes. 3600 seconds. That’s one session at the gym. That is one TV show (with loads of ads). That’s one massage session – and not nearly enough! You can’t really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour?

For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an employment contract with your company, that works. But if you are freelance, you need to sell quite a few hours and you have to sell them for a fair amount – and still have time to market yourself, keep your books etc. If you take a holiday, if you get sick, you don’t get paid. Summers tend to quiet down and so does the holiday period … if you trade hours for dollars you know what I am talking about.
How can you make more of your time? How can you take what you do, wrap it up and sell it more as a product rather than time. How can you continue to sell even though you take a holiday or come down with the flu? Can you teach people something related to what you do, write a book, create an online course, a DVD course or even an audio book? Can you sell other things related to what you do? A gardener could do a DVD course about yard maintenance, a masseuse could write a book about how to keep your muscles supple and how to relax, an arthritis specialist could publish a book with advice for arthritis sufferers and a personal trainer can sell training videos online. There are various ways to wrap up what you do and sell it – how can you make your service or knowledge into a package that can be sold?

[Read more…]

Written by Thoranna · Categorized: branding, content marketing, market research, marketing mix, marketing strategy, social media · Tagged: Facebook, Google AdWords, Marketing, Marketing Tactics, Social Media, target group

Content Marketing: Give, Give and Give Some More!

content marketing give give and give some more

My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people’s needs in such a way that is profitable to you.

Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These are all part of content marketing and I bet you would like to get even more out of your efforts and in a more focused way.

Education is also a very strong marketing tool. It not only builds positive feelings towards you, but it also makes sure that you are top of mind when people think of an expert in you field. This means having to attract people by giving them something interesting that they feel is worth their time and effort.

[Read more…]

Written by Thoranna · Categorized: content marketing · Tagged: Content Marketing, Education, Facebook, Marketing Tool, Relationship Building, Social Media, Twitter

Content Marketing: Are You Giving Them What They Want?

content marketing are you giving them what they want

Marketing is changing. It has changed a lot since the start of the 21st century. With the internet, social media, mobile etc. marketing is less and less about one-sided broadcasting of marketing messages, like we know from traditional media like TV, print and radio, and more and more about pulling people in – attracting them.

Marketing is becoming less about grabbing people and more about being there when people are looking for what you have to offer, or anything related to it.

Marketing is less about pushing things on to people and more about pulling people in.

The marketing jargon is that we are moving from outbound marketing to inbound marketing.

A lot of marketing today is [Read more…]

Written by Thoranna · Categorized: content marketing, social media · Tagged: Facebook, Google, Inbound Marketing, LinkedIn, Marketing, Mobile, Outbound Marketing, Pinterest, Small Business, Social Media, Twitter, Youtube

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