One hour. 60 minutes. 3600 seconds. That's one session at the gym. That is one TV show (with loads of ads). That's one massage session – and not nearly enough! You can't really do that much in an hour. Do you sell your time? Whether as a consultant, trainer, masseuse, teacher or whatever. Does it all work out? Do you buy an hour from someone? How much do you get out of that hour? For a long time people have sold their time. When you get paid overtime you are getting paid by the hour. You get an x amount for your usual hours and y per hour above and beyond that. And if you have an … [Read more...]
Content Marketing: Give, Give and Give Some More!
My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people's needs in such a way that is profitable to you. Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These … [Read more...]
Content Marketing: Are You Giving Them What They Want?
Marketing is changing. It has changed a lot since the start of the 21st century. With the internet, social media, mobile etc. marketing is less and less about one-sided broadcasting of marketing messages, like we know from traditional media like TV, print and radio, and more and more about pulling people in - attracting them. Marketing is becoming less about grabbing people and more about being there when people are looking for what you have to offer, or anything related to it. Marketing is less about pushing things on to people and more about pulling people in. The marketing jargon … [Read more...]