Recently I did a talk for a lovely group of people. One of the things that came up in our discussions was how marketing is not just for business. There are so many other things that need marketing, because marketing is about fulfilling people's needs and solving their problems and about communicating to them how you can do that. Hence, most things can benefit from marketing thinking and methods. Here are a few examples: Schools can use marketing to attract students - and teachers - believe me, Ivy league schools don't get the best students and teachers "just because" Hobby clubs can use … [Read more...]
Measuring Marketing Effectiveness
Do you measure effectiveness of your marketing? It’s a cliché: “You can’t manage what you can’t measure.” But clichés are clichés for a reason. And the reason is more often than not because they are true. How do you know whether something is working or whether it’s not? Can you afford to waste time on something that it isn't working? Can you afford to waste money on something that isn't working? Is there any reason to be doing things that aren't working for you? First of all, every time you do a specific marketing activity or put something in place like when you set up a Facebook … [Read more...]
Patience Is A Virtue in Marketing
It is highly important to realize that marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or one promoted Facebook post. People need to go through a certain process and you have to reach them a number of times before they’re going to be ready to buy from you. If you want to know more about that marketing process, check out this blog post here. According to sales guru Brian Tracy it takes five sales calls before the customer is ready to buy. Those are sales calls and a very expensive way to sell. You have an expensive employee going there … [Read more...]
Repetition
In a previous blog post I have discussed how we need to identify each and every touchpoint with our brand to examine how we can use them to build it, and how we need to make sure that we consistently deliver the same brand experience through each of those touchpoint. This is not enough though. You also have to remember to repeat, repeat, repeat, repeat, repeat and repeat again. It’s Great to Be Bored! Repetition is absolutely key in marketing and I can promise you that if you are doing your marketing right, you will get bored. You will get bored of your brand identity; your colours, … [Read more...]
The Marketing Process
It is important to understand the process your prospective customers go through before they are ready to buy from you. If you understand that process, you are better equipped to put in place marketing activities that support it, and help lead people through it and towards buying from you. The first step is for people to know you exist, so awareness is the first thing. I don’t just mean people seeing you once or twice, but actually noticing you. Actually registering that you exist. It’s pretty hard to get people to buy from you if you don’t exist, right? ;) But even if they … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 8
- Next Page »