Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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I HATE Boring Businesses!

There! I've said it! I truly, deeply, madly hate boring businesses. In my mind there is absolutely no excuse for boring businesses. Don't get me wrong, not every business has to be outrageously funny and crazy (although, I definitely don't mind those) - but I believe all businesses should be interesting, because boring is not antonym of fun or funny when it comes to business - it is the antonym of interesting. Why on earth should we do business with those who are not interesting? If you don't have something of interest to contribute in this world, why should I give a damn? If you don't make … [Read more...]

Target Groups Untangled – which chapter do you want to read first?!

Hey there, As you may be aware of (or not ;) the second book in my Marketing Untangled series, Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups, is in the works and will be out later this year. I was hoping that you would help me out a little bit. When it does come out, I will be giving away a free chapter of the book, and I was wondering which one you would find most interesting. If you would mark the three chapters in the list below that you would like to see, I would be most grateful. If you would like to make … [Read more...]

SWOT Analysis – what, why and how?

SWOT analysis  has been used for decades and gives you a systematic way of analysing the market, and when combined with other analysis tools such as PESTLE (see below), can be a great way to reduce the risk of missing something important. There are just so many things out there that it's easy to miss crucial things if you are not careful. So what the heck is SWOT Analysis? Why should you do it? And how on earth do you do it? Let me tell you how - it's actually quite fun ;) What Is SWOT Analysis? SWOT analysis is an evaluation tool. It can be used to evaluate a business venture or other kind … [Read more...]

Marketing Your Product or Service by Putting Lipstick on a Pig

Recently I did a talk for a lovely group of people. One of the things that came up in our discussions was how marketing is not just for business. There are so many other things that need marketing, because marketing is about fulfilling people's needs and solving their problems and about communicating to them how you can do that. Hence, most things can benefit from marketing thinking and methods. Here are a few examples: Schools can use marketing to attract students - and teachers - believe me, Ivy league schools don't get the best students and teachers "just because" Hobby clubs can use … [Read more...]

Measuring Marketing Effectiveness

Do you measure effectiveness of your marketing? It’s a cliché: “You can’t manage what you can’t measure.” But clichés are clichés for a reason. And the reason is more often than not because they are true. How do you know whether something is working or whether it’s not? Can you afford to waste time on something that it isn't working? Can you afford to waste money on something that isn't working? Is there any reason to be doing things that aren't working for you? First of all, every time you do a specific marketing activity or put something in place like when you set up a Facebook … [Read more...]