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Marketing Consultation and Planning on the Digital Spectrum

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Do you stick things on your walls?

I am tidying up. What about you? It is something one must do regularly. I have to admit I don't do it enough, but occasionally I get a kick in the butt and I do try to go over my strategy once a year. It really is something you should not need a kick in the butt to do though. Every time I do this, it reminds me how important it is to set things up in a clear way, planning things out. It's a bit like moving house. It's cleansing. Throw out stuff you don't need, realise what you do need. Out with the trash and in with a trip to Ikea and all the consequent organisation! :) One of the very … [Read more...]

Written by Thoranna · Categorized: marketing mix, marketing strategy · Tagged: Marketing, Marketing Strategy, Marketing Untangled Training, Social Media, Training

What Is Your Yellow Brick Road?

When running a small business, there is always a tendency to be and do everything for everyone. Particularly in the first few years while establishing the business and getting the cashflow going. This makes it extremely important to keep focused. In order to keep focused, however, you first need to know exactly what kind of business you want to be. You need to know exactly what you do and, which is no less important, what you don't do. You must believe and trust that you are doing the right thing, stay on the yellow brick road, and have enormous passion for what you do, because otherwise … [Read more...]

Written by Thoranna · Categorized: marketing strategy · Tagged: Marketing, Marketing Nerd, Research Development, Training

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