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Marketing Consultation and Planning on the Digital Spectrum

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What Businesses Can Learn From My Son’s Kindergarten

We have been very lucky in that both our children have attended a local kindergarten which we have all been very very happy with.This particular kindergarten has been widely discussed in Iceland, as it has a strong philosophy. Not that I am going to discuss that here in any detail, but a few of the things they do are things that businesses can learn a lot from when it comes to customer experience. One of the criticism it has is that it is very organised. Everything is marked. The children sit in specific marked places on the floor in the main room during various activities and they have … [Read more...]

Written by Thoranna · Categorized: Uncategorized · Tagged: Business, Customer Experience, Iceland, Travel

I Have Been Reminded

In autumn 2013 I had been travelling a lot around Iceland, speaking and lecturing. As I wrote this, I was in the Westman Islands, north of the Icelandic mainland, unable to get to the mainland for an extra night because of a storm and some really really high waves. As part of my travels, I have had to book accommodation, and as with so many of us, my first place to look is online. This search of mine has reminded me of some very important things when it comes to marketing. Both dos and don'ts. In particular, I was reminded of these three: … [Read more...]

Written by Thoranna · Categorized: branding · Tagged: Accommodations, Hotels, Iceland, Marketing, referral, Travel

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