I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]
The Clothes Do Make the Man
Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn't that all that matters? Hmmmmmm... The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services. Here's an example. What can you tell me about this woman? What about this one? … [Read more...]