Do you want to beat your competition? Do you really want to be the winner in your market? Then you need to be clear on why people should choose you rather than the others. Typical answers to the question “why should I choose you over your competitors?” are things such as: “We are better” “We have better customer service” “We have better quality products” These kinds of answers just aren’t going to cut it. Better according to who? According to what standards? Of course we should always aim to give our customer the best we can, within the confines of our positioning in the … [Read more...]
Dare to Be PINK – a brave brand!
Have you seen my upcoming book, Marketing Untangled: The Small Business & Entrepreneur's Map Through the Marketing Jungle? It's undeniably pink. Recently I was chatting to a friend on Facebook. Rather than retell the conversation, I'm going to write it as is (well, translated, as it was in Icelandic, so won't make much sense to most people.) ;) My friend: "New book looking really good, the cover is SOLID and really makes one curious. Just one thing that surprised me... And I'm still trying to make sense of ..." Me: "Aha - what?" My friend: "The cover is just so very PINK... … [Read more...]
I Love It When People Can’t Stand Me!
I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]