There is one important aspect of your marketing that you always have, whether you are aware of it or not, whether you consciously create and manage it or not and whether you care or not. You always have a brand. You may want to check out this blog post on what a brand or branding is, but basically a brand is is everything that comes into people’s minds and all the emotions that are evoked when they come across an entity, whether the entity be a company, product, service or person. There is always a brand, because the mere mention of the entity will always conjure some thoughts and emotions … [Read more...]
I Love It When People Can’t Stand Me!
I met a friend and former colleague the other day. She asked me what reaction I had got to my last blog post and email I sent out to my followers. The reason she asked was that someone had come to her and expressed her dislike. That person did not know how to react to my email, whose subject was: "No one wants to be an ass, do they, ...?" It was clear that this person was offended by this. My friend did ask them whether they had actually read the email, and it turns out that they did not, so there was no way they were going to get the joke - oh well... My reaction: Sheer joy! I thought … [Read more...]