Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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You Are Not Better!

Now listen very carefully, I shall say this only once: https://youtu.be/A4I9DMSvJxg You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better. And you know what! It doesn’t matter!!! See, business and marketing is not about being better. … [Read more...]

The Marketing Strategy that Earned Me $16k in One Month!

Have you ever considered webinars to sell your products online? Maybe you've had a go and nothing came of it? Well... Recently I had an open enrolment period for my Marketing Untangled Training program. I don't have that big a list. I've only just started building it outside my native Iceland, and in a country of 330 thousand people, building a huge list of people interested in marketing and branding for entrepreneurs and small business is, well ... :)   Add to that a cultural difference between us Europeans and USA, which means that I have found that many marketing strategies and tactics … [Read more...]

What To Do In Your Marketing?!

Are you sick of being told do this, do that do blah blah blah ... Aaaaaaargh! So, this marketing thing is kinda my thing. I love it! But you know, even though it's my thing, and even though I love it, there are still days when I feel like this: Well, actually, more like this: STOP TELLING ME I HAVE TO DO THIS AND THAT AND EVERYTHING! Stop telling me I have to be on Facebook, and on Twitter, and on Instagram and LinkedIn, and Google+ and have a LinkedIn Group, and have lead magnets and do webinars, and Pinterest and do Periscope and do Google Hangouts and have an email list, and blog, … [Read more...]

Target Groups Untangled – which chapter do you want to read first?!

Hey there, As you may be aware of (or not ;) the second book in my Marketing Untangled series, Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups, is in the works and will be out later this year. I was hoping that you would help me out a little bit. When it does come out, I will be giving away a free chapter of the book, and I was wondering which one you would find most interesting. If you would mark the three chapters in the list below that you would like to see, I would be most grateful. If you would like to make … [Read more...]

SWOT Analysis – what, why and how?

SWOT analysis  has been used for decades and gives you a systematic way of analysing the market, and when combined with other analysis tools such as PESTLE (see below), can be a great way to reduce the risk of missing something important. There are just so many things out there that it's easy to miss crucial things if you are not careful. So what the heck is SWOT Analysis? Why should you do it? And how on earth do you do it? Let me tell you how - it's actually quite fun ;) What Is SWOT Analysis? SWOT analysis is an evaluation tool. It can be used to evaluate a business venture or other kind … [Read more...]