Hvað er brand? - og er það eitthvað fyrir minni fyrirtæki? Smelltu og horfðu. Your brand is what people say about you when you leave the room. - Jeff Bezos, AmazonA brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer. - Seth Godin Brand is the sum total of how someone perceives a particular … [Read more...]