We all know that it's great to have happy customers that tell others about us. Those that hear about us this way are much more likely than others to do business with us, and sooner, than those that hear about us through other ways. We also know that referrals are one of the most powerful marketing tools out there, and can cover the marketing process and get the sale, even without anything else coming into play. All businesses, products and services can benefit from referrals in some way, but the general rule seems to be that the more expensive the purchase or the more personal the service, … [Read more...]