I want to talk a bit about the practical stuff around content marketing. Our biggest headache is often how we are going to produce our own content and find what other stuff we can share, for example on social media, which demand quite a lot of activity and can be challenging to keep alive and active. If you have been following me for some time, whether you have been reading the blog, subscribing to emails or following on social media, you can see that I use content marketing a lot. The content can take various form, can be presented in various ways and the purpose of the content can be … [Read more...]
Content Marketing: Give, Give and Give Some More!
My previous blog post on content marketing got a really good reaction. Most people seem to prefer the idea of attracting people than pushing things on to them. Personally, I love this development, because this is what marketing is really about. Anticipating and satisfying people's needs in such a way that is profitable to you. Content marketing is also something most of us are already doing, whether we realise it or not. Most of us actually do a lot of it. Do you have a Facebook page? Are you on Twitter? And perhaps on other social media? Do you blog? Have a mailing list? Etc. etc. These … [Read more...]
Content Marketing: Are You Giving Them What They Want?
Marketing is changing. It has changed a lot since the start of the 21st century. With the internet, social media, mobile etc. marketing is less and less about one-sided broadcasting of marketing messages, like we know from traditional media like TV, print and radio, and more and more about pulling people in - attracting them. Marketing is becoming less about grabbing people and more about being there when people are looking for what you have to offer, or anything related to it. Marketing is less about pushing things on to people and more about pulling people in. The marketing jargon … [Read more...]