Do you want to beat your competition? Do you really want to be the winner in your market? Then you need to be clear on why people should choose you rather than the others. Typical answers to the question “why should I choose you over your competitors?” are things such as: “We are better” “We have better customer service” “We have better quality products” These kinds of answers just aren’t going to cut it. Better according to who? According to what standards? Of course we should always aim to give our customer the best we can, within the confines of our positioning in the … [Read more...]
Why You Need To Analyze Your Business Competition
Recently I met with the CEO of a promising Icelandic startup company. When I asked him how their competitors did things, he said he didn’t care that much about their business competitors, he just wanted to focus on what they themselves were doing. I get it. Don’t get sucked into focusing too much on the other guys. However, here’s the problem: In your marketing, you are trying to convince people to buy from you rather than someone else. … [Read more...]