(who incidentally beat England! ;) ) Not to repeat what has been written and said in media all over, Iceland’s win against England was huge. A true David kicked Goliath’s ass moment! But make no mistake, it was not down to luck. There are a number of factors that lead to Iceland’s win against the most expensive team in the tournament, a team with some of the highest profile and most expensive players in the world. What I find interesting is how many of them directly relate to business, and marketing to be precise, and how we can learn from the Icelandic team’s achievement and apply as … [Read more...]
Do You Know Your Competition?
Knowing your competition is a crucial part of knowing your market and keeping your finger on the pulse. It is also crucial to be able to differentiate yourself, stand out and show people that you are the one to do business with. Take the quiz to find out how well you know your competition! … [Read more...]
How to Get Noticed in the Holiday Marketing Noise!
There is always noise in the marketplace, but probably never as much as late November and through December. For many business owners, the run up to the holidays is a stark wake up call, when you can feel your marketing messages drowning in a sea of advertising and craziness. Here are 5 things to help you get noticed in the holiday marketing noise: … [Read more...]
You Are Not Better!
Now listen very carefully, I shall say this only once: https://youtu.be/A4I9DMSvJxg You are not better than anyone else. Your business is not better. Your product is not better. Your service is not better. The quality isn’t better. The knowledge isn’t better. It’s just not better. And you know what! It doesn’t matter!!! See, business and marketing is not about being better. … [Read more...]
SWOT Analysis – what, why and how?
SWOT analysis has been used for decades and gives you a systematic way of analysing the market, and when combined with other analysis tools such as PESTLE (see below), can be a great way to reduce the risk of missing something important. There are just so many things out there that it's easy to miss crucial things if you are not careful. So what the heck is SWOT Analysis? Why should you do it? And how on earth do you do it? Let me tell you how - it's actually quite fun ;) What Is SWOT Analysis? SWOT analysis is an evaluation tool. It can be used to evaluate a business venture or other kind … [Read more...]