A lot of the time it is easy to get the impression that marketing is a very creative and even artsy endeavour. For many, “marketing” conjures up images of advertising agencies with creatives and copywriters and producers and graphic designers and all that stuff. What I have found, however, is that particularly in the beginning, marketing is all about pulling things together, tidying up and getting organized. Right now, I am doing some tidying up in my own business, as well as building a branding agency with my BRAT Pack partners at Make Your Mark Global. I am also working on two other new … [Read more...]
Here’s My Blog Post for this Week
The Marketing Strategy that Earned Me $16k in One Month!
Have you ever considered webinars to sell your products online? Maybe you've had a go and nothing came of it? Well... Recently I had an open enrolment period for my Marketing Untangled Training program. I don't have that big a list. I've only just started building it outside my native Iceland, and in a country of 330 thousand people, building a huge list of people interested in marketing and branding for entrepreneurs and small business is, well ... :) Add to that a cultural difference between us Europeans and USA, which means that I have found that many marketing strategies and tactics … [Read more...]
What To Do In Your Marketing?!
Are you sick of being told do this, do that do blah blah blah ... Aaaaaaargh! So, this marketing thing is kinda my thing. I love it! But you know, even though it's my thing, and even though I love it, there are still days when I feel like this: Well, actually, more like this: STOP TELLING ME I HAVE TO DO THIS AND THAT AND EVERYTHING! Stop telling me I have to be on Facebook, and on Twitter, and on Instagram and LinkedIn, and Google+ and have a LinkedIn Group, and have lead magnets and do webinars, and Pinterest and do Periscope and do Google Hangouts and have an email list, and blog, … [Read more...]
Show up and be there! #Notthere
Today I want to share something a little bit out of the ordinary for me. See, I just got back from beautiful Boston where I attended the most awesome conference ever, #Inbound15, hosted by HubSpot. It was in one word MINDBLOWING! It is a conference about inbound marketing (aka content marketing) and has a host of fabulous speakers on all kinds of things marketing related, as well as some inspiring and motivational keynotes. Anyway, I want to share something with you from Inbound: So, marketing related blog posts are not out of the ordinary for me, but this one isn't strictly speaking … [Read more...]
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