Many times, when talking to entrepreneurs and small business owners, I find that there is confusion about the concept of brand and branding. Not surprisingly. It is one of these things that the branding experts have managed to shroud in mystery and fill with jargon charging gazillions for development of brand strategy, brand associations, brand equity and other such fancy sounding things. It is also one of these things that people tend to associate with big business and global corporations. The Nikes, Apples and Googles of this world. But I am going to let the cat out of the bag and tell … [Read more...]
The Clothes Do Make the Man
Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn't that all that matters? Hmmmmmm... The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services. Here's an example. What can you tell me about this woman? What about this one? … [Read more...]