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Thoranna.is

Marketing Consultation and Planning on the Digital Spectrum

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You are here: Home / Archives for Brand and Tone of Voice

Dare to Be PINK – a brave brand!

Marketing Untangled Book

Have you seen my upcoming book, Marketing Untangled: The Small Business & Entrepreneur's Map Through the Marketing Jungle? It's undeniably pink. Recently I was chatting to a friend on Facebook. Rather than retell the conversation, I'm going to write it as is (well, translated, as it was in Icelandic, so won't make much sense to most people.) ;) My friend: "New book looking really good, the cover is SOLID and really makes one curious. Just one thing that surprised me... And I'm still trying to make sense of ..." Me: "Aha - what?" My friend: "The cover is just so very PINK... … [Read more...]

Written by Thoranna · Categorized: branding · Tagged: Brand, Brand and Tone of Voice, Brand Identity, Branding, Brave Brands, Pink Brand

Peeing in your shoe

I am very happy to welcome a guest blogger to the Marketing Untangled blog. I have been meaning to do this for a while, but the fact is that active people that have something to say are also busy people so it has taken a little while to get going. Hopefully this is just the first of many fun, interesting and useful guest blogs. Today our blogger is Halla Kolbeinsdottir, account manager at Icelandic web design agency Hugsmiðjan. I had the pleasure of getting to know Halla in the autumn of 2012 when I worked with the agency on their marketing strategy. Since then they have been rocking … [Read more...]

Written by Thoranna · Categorized: branding, marketing strategy, target groups · Tagged: Brand and Tone of Voice, competitor analysis, Guest Blogger, Halla Kolbeinsdottir, Hugsmiðja, Market Analysis, Target Group Analysis, Web Strategy Formulation, Web Traffic

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