In a previous blog post I have discussed how we need to identify each and every touchpoint with our brand to examine how we can use them to build it, and how we need to make sure that we consistently deliver the same brand experience through each of those touchpoint. This is not enough though. You also have to remember to repeat, repeat, repeat, repeat, repeat and repeat again. It’s Great to Be Bored! Repetition is absolutely key in marketing and I can promise you that if you are doing your marketing right, you will get bored. You will get bored of your brand identity; your colours, … [Read more...]