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Don’t Be An Ass – You Need To Do Market Research!

I woke from a bad dream the other day. I was working with a large group of people and suddenly I realised that they were just making up things about their target groups, rather than having any real information. And it reminded me of something I have always known, but one tends to forget. None of us can read minds! (If I am wrong, and you can, please get in touch because I really really really want to talk to you! :) Not only did I assume that they knew they had to do some research to get to know more about their target groups - and thereby assumed they could read my mind - they also assumed … [Read more...]

Written by Thoranna · Categorized: market research, marketing strategy, target groups · Tagged: CRM Data, Field Research, Google Forms, Information, Journals, Market Research, Marketing, Registration and Booking Data, Sales, Sales Figures, Small Business, Surveys, Target Groups

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