Do looks matter? Does it matter what your brand looks like? I mean, is it not just all about what your business does? Isn't that all that matters? Hmmmmmm... The simple answer is: Yes. Looks matter. We are simple creatures. We judge books by their covers. And the clothes do make the man. Just like clothes tell us a lot about the people wearing them, your brand identity or the look of your brand tells people a lot about your business, products and services. Here's an example. What can you tell me about this woman? What about this one? … [Read more...]