Peter Drucker said: "...the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available." No one wants to be interrupted Despite this, there are always people out there who continue with salesmanship, à la used car salesmen. There are courses on salesmanship, sales techniques, closing the sale etc. etc. There are still people who you … [Read more...]