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Do You Know Your Target Groups?

do you know your target groups

Knowing your target groups – or your target audience – is crucial in marketing. It will enable you to focus your efforts, and make your marketing messages more effective.

Take the quiz and find out how well you know your target groups!

My product/service is for everyone

I know the demographics of the people I market to, such as age, gender, where they live and such.

I know who are my best customers and I try to find more people like that

I know who are the target groups for each of my products and/or services

I know which of my products and/or services I should offer each individual target group I market to

I know exactly who influences WHETHER OR NOT my products and/or services are bought so that I know who to speak to in my marketing

I know exactly who influences HOW my products and/or services are bought so that I know who to speak to in my marketing

I know exactly who influences WHERE my products and/or services are bought so that I know who to speak to in my marketing

I have priorized my target groups so that I am focusing my efforts on those that are most likely to buy from me

I know and understand my target groups as well, if not better, than my best friends

I have researched what my target groups' needs or problems are in relation to my product and/or service

I know and understand the values and beliefs of my target groups

I have researched the values and beliefs of my target groups to better understand them

I speak to the values and beliefs of my target groups in my marketing communications

I know exactly what to say in my marketing messages to get people to buy my products and/or services

I have researched where best to reach my target groups such as in which media, where they are online etc.

I know exactly where best to reach my target groups, such as in which media, where they are online etc.

I have a clear picture of my target groups which I can easily communicate to others who need to understand who they are

I have systems and processes in place to ensure that I am constantly gathering more information about my target groups in order to better understand them