“Often, a small business will run into problems when the owners don’t take that time early on to understand and build their individualized brand… Small businesses become bigger when their marketing strikes a chord. They fail when they struggle to stay average… If you build your brand right, you won’t need to allocate more funds for marketing.” Seth Godin, Forbes, 2007
http://www.forbes.com/2007/12/21/marketing-branding-identity-ent-cx_mf_1221brand.html
Branding :)