Do You Know Your Competition?

Knowing your competition is a crucial part of knowing your market and keeping your finger on the pulse. It is also crucial to be able to differentiate yourself, stand out and show people that you are the one to do business with.

One needs to analyze the competition when in business

Knowing the competition is crucial to my marketing efforts

Knowing the competition helps me differentiate my business/products/services in the marketplace

I learn a lot when analyzing my competition

Analyzing my competition is an integral part of analyzing my market in general

I have done a thorough analysis of my competitors

I regularly do a thorough analysis of my competitors

I know exactly who my competitors are

My competitors are only those who sell exactly the same product/service as me to exactly the same target groups

I know the business size of all my competitors

I know exactly what products and/or services my competitors offer

I know my competitors' sales figures

I am clear on each competitors' position in the market and how they influence it

I have a clear idea of the overall strategy of each of my competitors

I have a clear picture of how each of my competitors want to differentiate themselves in the marketplace

I know the prices and price structures of my competitors

I know exactly how my competitors sell and distribute their products and/or services

I know which marketing communications my competitors are using (e.g. type of advertising, social media, email marketing etc.)

I know where to find information about the competition

I have a clear picture of my competitive market and how my business fits into it

I monitor my competitors on a regular basis

I would have no problem doing a great and informative presentation about the competition at a moments notice