I want to talk a bit about the practical stuff around content marketing. Our biggest headache is often how we are going to produce our own content and find what other stuff we can share, for example on social media, which demand quite a lot of activity and can be challenging to keep alive and active. If you have been following me for some time, whether you have been reading the blog, subscribing to emails or following on social media, you can see that I use content marketing a lot. The content can take various form, can be presented in various ways and the purpose of the content can be … [Read more...]